Search engine optimization (SEO) is a term that gets thrown around a lot. It is no longer a hip, mysterious thing. Many people know what it is and numerous large companies already have a well-developed SEO strategy in place. Google alone updates their main algorithm anywhere from 500-600 times a year. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! Make a list of evergreen topics, and then do research to pick the best ideas. SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers.